Archie Comics Boycott Update

A quick update on the One Million Moms boycott of Toys ‘R Us and Archie Comics over the issue featuring a gay marriage (see previous post): fail.  Complete and utter fail.  The issue has completely sold out.  There are bidding wars for it on eBay.  It has become a collectors item.

As far as I’m concerned, this is the best outcome I could have hoped for.  Not only did the ridiculous boycott not hurt anyone, it probably helped get publicity, and drove people to show their support for the issue – and the issue.    It’s now being referred to as “the attempted” boycott.    For an interview with the CEO of Archie, after the failure of the boycott, you can see the Huffington Post article here.

Hooray for the triumph of common sense.

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1 Comment

Filed under Books in the News

One response to “Archie Comics Boycott Update

  1. Pingback: Only the Very Best Get Banned | bibliophiliacs

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